OWN VENTURE · CONSUMER APP
1,200+
DOWNLOADS
300+
USERS
A discovery app for going out in Buenos Aires, organized by plan instead of category. We took it from concept to the App Store: product, UX, engineering, data, launch and growth.
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LAUNCH & GROWTH STUDIO
Strategy, growth and technology in one small team, with one job: turning attention into revenue.
For consumer brands selling online, from first launch to scale.
Before Liftform, we launched our own consumer app and built the commerce infrastructure behind two client brands. Real users. Real orders. Real stakes.
Getting attention isn't the hard part. Turning it into revenue is.
01
The launch gets noticed, then goes quiet.
Creators post, people talk about it, and two weeks later nobody can say what it actually sold.
02
The traffic arrives, then leaves.
Ads bring people to a store that hides what matters, loads slowly on mobile and asks too much at checkout.
03
The numbers don't add up.
Tracking is half broken, the team runs on spreadsheets, and every decision is a guess.
Different teams own each piece. Nobody owns the path from attention to revenue. We do.
SELECTED WORK
Selected work.
A product of our own, and the commerce foundations we built for two brands.
CLIENT WORK · COMMERCE INFRASTRUCTURE
An imported-goods business selling primarily through wholesale retailers around Buenos Aires. We built the infrastructure to add direct-to-consumer commerce without replacing its wholesale operation: storefront, catalog and stock, checkout and payments, order management, shipping quotes and internal automations.
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- STOREFRONT
- ORDERS
- STOCK
- PAYMENTS
CLIENT WORK · E-COMMERCE LAUNCH
A plush-toy brand selling direct and wholesale. We built the Shopify store, shaped the offer and product presentation, and set up Meta Pixel, the Conversions API and the account structure for paid acquisition from day one.
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Events configured
- ✓ PageView
- ✓ ViewContent
- ✓ AddToCart
- ✓ Purchase · Conversions API
WHAT WE DO
Two ways in. One team the whole way.
Most brands come to us at one of two moments: something is about to launch, or something is already selling and should be selling more. Either way, we start with a short, paid first step, so you see how we think before committing to more.
Then we build it.
Launch.
Four to six weeks. We execute the plan: the story, the channels it calls for, a page built to convert, and tracking designed to show which channels, creators and offers are driving revenue.
Conversion Sprint.
Thirty days. Tracking fixed, the highest-impact changes shipped across product pages, cart and checkout, and the before and after measured.
Growth Retainer.
Monthly. One clear growth target per quarter. We run the experiments, ship the pages and briefs, and report every week on what's moving revenue.
Strategy
Positioning & messaging · Offer & pricing · Launch planning · Channel strategy
Growth
Creator & partnership programs · PR & launch campaigns · Paid social creative · Email & retention · Conversion optimization
Technology
Shopify & custom commerce · Landing pages & web · Tracking & analytics · Automation & AI · Internal tools & dashboards
WHY LIFTFORM
The whole path, one team.
Agencies run the ads. Developers ship the site. Consultants write the deck. We work across all of it, so nothing falls between vendors.
Two founders on every project.
You work directly with the people doing the work — from the first conversation to the final delivery.
Measured in revenue.
We report on what the business runs on: revenue, conversion, cost to acquire a customer. Reach and likes only show up when they explain a sale.
HOW WE WORK
Plan. Build. Launch. Learn.
A small first step, then a repeatable loop. You always know what we're doing, why, and what it's worth.
01
Plan.
A five-day Launch Plan or Revenue Leak Audit. You get a prioritized plan before committing to anything bigger.
02
Build.
We build what the plan calls for: the story and the offer, the pages, the tracking, the automations. Ourselves, not through a chain of subcontractors.
03
Launch.
We go live: a product launch, a campaign, or changes shipped to your store. Fast, and without breaking what already works.
04
Learn.
A live dashboard from week one and a written update every Friday. What works gets pushed further. What doesn't gets cut.
EVERY WEEK, YOU GET
A written Friday update · A live dashboard · Direct access to both founders · A monthly review of the numbers
FOUNDERS
The two people you'll work with.
Martina builds the product and the systems that measure it. Juani builds the message and the market around it. Strategy and growth, they do together.
Martina Lugones
PRODUCT & TECHNOLOGY
Martina turns plans into working product: stores, landing pages, integrations, tracking and automations that hold up when real traffic arrives. She has built and launched a consumer app and full commerce systems, and brings a software QA background that shows: nothing goes live untested.
Juan Ignacio Diomede
GROWTH & COMMERCIAL
Juani works on everything that brings customers to the product: positioning, offer, launch plans, creators, PR and partnerships. Years in commercial operations at a global manufacturer (pricing, sales reporting, competitor tracking) mean he reads your numbers like an operator, not just a marketer.
Buenos Aires · Working globally
Launching something, or already selling?
Tell us where you are. Let's figure out whether we can help, and what we'd do first.
Let's talkor email [email protected]